JetBlue Runs on Dunkin’ – New A320 Livery Honors the Companies’ Longstanding Partnership and Celebratory Offer for Customers
JetBlue makes it clear that the company - along with the rest of America - runs on Dunkin’.
(Boston, Massachusetts) JetBlue (NASDAQ: JBLU) and Dunkin’ today (May 12) unveiled a new Dunkin’-themed livery on an Airbus (EPA: AIR) A320 aircraft, named ‘Brewing Altitude’ and featuring Dunkin’s pink and orange branding with a donut and coffee motif, in celebration of the brands’ longstanding partnership and current offers for customers.
Photo of the new ‘Brewing Altitude’ Airbus A320 livery, in celebration of the longstanding JetBlue-Dunkin’ partnership, courtesy of Dunkin’.
The aircraft was revealed at a celebratory event in Boston, where both brands have deep roots and a loyal following, according to today’s press release from Dunkin’.
For historical reference, the JetBlue and Dunkin’ partnership started in 2006 when JetBlue began offering Dunkin’s original Blend coffee onboard. In 2011, Dunkin’ became JetBlue’s exclusive onboard coffee provider.
Today’s announcement was celebrated with a collaborative post on Instagram from @jetblue and @dunkin, reading: “your favorite breakfast place is doing planes now.”
As part of their partnership, JetBlue and Dunkin’ are offering status for customers who fly on Brewing Altitude on Mondays beginning May 19 through September 1a. TrueBlue members who fly on eligible routes on the aircraft will receive Mosaic 1 status and Dunkin’ Rewards® members will earn Boosted status for three months. Current Mosaic members will receive 20 bonus tiles, applied to their 2025 tile tracker. Existing Boosted Status members will earn two times the number of points on top of the base points earned for all qualifying purchases for three months.
‘Brewing Altitudes’ routes and offerings, as well as the JetBlue-Dunkin’ promotion offering, can be found at this link.
“This is about more than coffee in the sky; it’s about two beloved brands coming together through a shared passion for meeting people where they are and fueling them on their journey,” said Scott Murphy, president of Dunkin’. “From Boston to beyond, we’re proud to see our iconic pink and orange take flight with JetBlue and celebrate the fans who’ve made Dunkin’ part of their everyday ritual, even at 35,000 feet.”
